the Arkansas Scholarship Lottery

124 W. Capitol - Suite 1400

Little Rock, AR 72201

​​

Tel: 501-683-2000

www.MyArkansasLottery.com

NASPL

7470 Auburn Rd. LL1

​​Concord, OH 44077
 

Tel: 440-361-7962


info@nasplhq.org

www.naspl.org

General and
Breakout Sessions

Wednesday, September 18

9 – 9:45 a.m.

Best New Games Presentation

Learn how to develop successful games when the two selected finalists in each Best New Instant and Best New Draw Games categories present case studies of their winning games.

 


9 :45 – 10:45 a.m.

Leading Through Change for the Win

Presenter: Elise Mitchell, Dentsu Aegis Public Relations Network CEO

Gain insights on the critical leadership skills needed in today’s fast-changing world, and learn how to equip leaders of your organization with the power of neuroscience and proven business strategies. Elise will show you how opportunity favors those who can lead through complexity.

 


10:45 a.m. – Noon

Associate Member Panel​

Moderator – Rebecca Hargrove, Tennessee Lottery President & CEO

Representatives from Intralot, IGT, Pollard and Scientific Games will be panelists on a topic of discussion still to be determined.

 

____________________________________________________________

3:15 – 4:15 p.m.
Breakout Sessions

____________________________________________________________

Game Changers: A Panel Discussion On Winning Launches

Moderator: Tom Delacenserie, Kentucky Lottery President & CEO

IGT: TBD

Intralot: Scott Hoss, Senior Marketing Manager

Equilottery: Brad Cummings, Founder & CEO

Scientific Games: TBD

Learn from four top lottery vendors about recent successful, innovative game launches that have elevated the player experience and helped propel participation and sales. The floor will open for Q&A after presentations.

 

 

Esports & Marketing

Presenter: Robert Tippee, Director of Hospitality Lab for International Gaming Institute, University of Nevada at Las Vegas

Description TBD

 

 

Fostering Player Loyalty

Presenter: TBD

A look at the new ways player’s clubs are building loyalty and attracting new players.

 

 

Leveraging Retailer Data to Better Understand Your Customers

Presenter: TBD

Explore how complex data is being used by retailers to personalize experiences for customers in user-friendly ways. How can the lottery industry leverage that data to better understand and build customer relationships and brand loyalty?

Wednesday, September 18

9 – 9:45 a.m.
Winning Ideas: Best New Games

Learn from this year’s winners about developing successful games when the two selected finalists in each Best New Instant and Best New Draw Games categories present case studies of their winning entries.



9:45 – 10:45 a.m.

Leading Through Change for the Win

Keynote Speaker: Elise Mitchell, Founder and Chairman, Mitchell Communications Group


Elise is a three-time CEO, leadership strategist, executive coach, business consultant and motorcycle enthusiast. Under her leadership, the Mitchell Communications Group grew more than 500 percent in five years. She is globally recognized as a leadership expert, owning her own leadership and business consultancy, authoring the best-selling book “Leading Through the Turn,” and hosting a popular leadership blog. Elise believes opportunity favors those who can lead through complexity. In her presentation, you will gain insights on the critical leadership skills needed in today’s fast-changing lottery world, and you’ll learn how to equip leaders of your organization with the power of neuroscience and proven business strategies.



10:45 a.m. – Noon

Associate Member Panel​

Moderator: Bishop Woosley, Director, Arkansas Scholarship Lottery


Representatives from Intralot, IGT, SGI and Pollard will present to the delegates their vision of the future of our industry.

This will be followed up with a question and answer period.
 


3:15 – 4:15 p.m.
Breakout Sessions



Game Changers: A Panel Discussion on Winning Launches

Moderator: Tom Delacenserie, President & CEO, Kentucky Lottery Corporation
Sarah Simpkins, Senior Director, Draw Based Games Portfolio Strategy, IGT
Scott Hoss, Director of Products, Intralot

Jeff Martineck, VP, Global Product Innovation & Development, Scientific Games
Brad Cummings, Founder & CEO, EquiLottery Games


Learn from four top lottery gaming vendors about recent successful, innovative game launches that have elevated the player experience and helped propel participation and sales. The floor will open for Q&A after presentations.
 


 

Playing to Win: Is eSports the Next Game Changer?

Presenter: Robert Rippee, Director of Hospitality Lab for International Gaming Institute,
University of Nevada at Las Vegas


Learn the surprising statistics behind the world of competitive eSports, a fast-growing international, multi-billion dollar industry with millions of participants. Many see eSports as the next, most viable and attractive option for modernizing gaming for future generations. What can lottery learn from understanding their strategy?

 

Fostering Player Loyalty

Moderator: Patricia McQueen, Editor, NASPL
Frank Suarez, Deputy Executive Director of Brand Management and Communications,
North Carolina Education Lottery

Kristin Vuilcott, Draw Games Product Manager, Missouri Lottery
Teri Wood, VP Sales and Marketing, Iowa Lottery Authority
 


Lotteries use players clubs, second chance drawings and social media to build and maintain player loyalty. Learn what some of the latest techniques are, from increased player engagement to cash awards to experiential opportunities. Better still, by using these tools, lotteries are learning more about their players than ever before – but what data is most valuable and how should lotteries be using that data?


 

Leveraging Retailer Data to Better Understand Your Customers

Presenter: Justin Arnold, VP Commercial Platforms, 84.51°
 

Explore how complex data is being used by major retailers to personalize experiences for customers in user-friendly ways. How can the lottery industry leverage that data to better understand and build customer relationships and brand loyalty?

Thursday, September 19

9 – 10 a.m.

Partnering With Retailers for Powerful Results: A Panel Discussion

Moderator: Bishop Woosley, Director, Arkansas Scholarship Lottery

Anne Johnson, Director of Lottery and Automated Services, Walmart, Inc.

Jarrod Cummins, Head of Gift and Prepaid Services, The Kroger Co.

Adam Spalding, Corporation Director of Operations, Region 6, Circle K 

Richard Mione, Senior Director of Marketing, GPM Southeast (E-Z Mart)


Learn from leading retailers how lotteries can help improve and grow their business in the changing retail landscape. The floor will open to Q&A following presentations.


 

10 – 11 a.m.

Big Bets, Big Dreams

Keynote Speaker: Ben Mezrich, New York Times Bestselling Author


Ben appears on the Hollywood Reporter’s “Hollywood’s 25 Most Powerful Authors,” based on his multiple movie deals currently in production, such as Woolly, his newest non-fiction book about the resurrection of the woolly mammoth from frozen DNA, as well as Seven Wonders, Once Upon a Time in Russia, and The 37th Parallel. His wildly successful book Bringing Down the House: The Inside Story of Six M.I.T. Students Who Took Vegas for Millions was adapted into the No. 1 Box Office movie 21. And his book – The Accidental Billionaires: The Founding of Facebook, a Tale of Sex, Money, Genius and Betrayal – was adapted into the movie The Social Network. Ben will describe how he met and got involved with the infamous M.I.T. blackjack group and what he has learned along the way about big risk takers who dream of massive wins.




11 a.m. – Noon

In It to Win It: Why Diversity Matters to Your Bottom Line

Moderator: Rose Hudson, President & CEO, Louisiana Lottery Corporation

Kevin Frazier, Senior Director of Culture, Diversity & Inclusion Division, Walmart, Inc.

Frank Scott Jr., Mayor, Little Rock

Esperanza Massana Crane, Marketing Director, Arkansas Economic Development Commission

Monica Kumar, Director of Diverse Social Networks, Endeavor Foundation

Research makes it increasingly clear that businesses with more diverse leadership are more innovative and perform better financially. Learn from four leading panelists about the competitive advantage gained by their companies and groups after diversity and inclusion were embraced. The floor will open to Q&A following presentations.

 



Breakout Sessions

 


3:15 - 5:15 p.m.
Onboarding With Walmart 

Anne Johnson, Director of Lottery and Automated Services, Walmart, Inc.


Lottery representatives from six states who have existing partnerships with Walmart will share best practices and pitfalls to avoid when working with this retail giant. What are the lessons learned and how can lotteries keep the magic alive in stores after the launch?


 

3:15 - 4:15 p.m.
Protect Your Lottery & Players from Cyber FUDD, An Emerging, Infectious Disease

Presenter: David Olive, Principal, Catalyst Partners


In June, 2018 an op-ed writer in the Washington Post pointed out a state lottery’s greatest asset and its most serious weakness: “Every revelation that a lottery might be susceptible to manipulation undermines ticket-buyers’ trust.” Cyber-criminals look for ways to plant the seeds of Fear, Uncertainty, Doubt and Despair (FUDD) when they attack your systems to steal your player’s money and information. Learn how your agency can mitigate those risks and maintain the integrity of your program from a Washington DC -based homeland security insider. 
 

4:15 - 5:15 p.m.

Gambling Responsibly: Lessons Learned From the NCPG “NGAGE” Study

Presenter: Don Feeney, Policy Research Consultant, National Council on Problem Gambling


With a total sample size of more than 28,000, the NCPG “NGAGE” study offers a large-scale picture of gambling behavior and attitudes in the U.S., with questions on gambling participation, beliefs about gambling, positive play and problematic behaviors. With a particular emphasis on sports betting and fantasy sports, NCPG included booster samples to get viable samples from every state and Washington, D.C.